How To Monetize A Facebook Page

Hello Everyone!

- You have grown a brand on Facebook,
maybe you're even promoting your YouTube videos over there.
This is how you can monetize your Facebook page.
So here is my Facebook page.
What I do here is I promote my YouTube videos,
I build a community, hopefully you follow me.
But basically it extends my brand
from YouTube onto Facebook.
Because, why not?
It's another social media platform.
To monetize what you do,
is you go to facebook.com/CREATORSTUDIO.
This is their new tool which has been hiding
for a little while, which is basically
their dashboard for Facebook.
It shows you all of your insights,
what you're doing,
if you've got any posts schedules,
how they've been engaging with recently,
you can click on your insights
to see how well your channel has done.
Minutes viewed, watch time in minutes and engagement,
post engagement, that kind of thing.
You can have a look at how loyal people happen to be,
based on how many times they've watched a video
and how many times they've come back.
But, what we're in interested in
is on the left hand side monetization.
In here, Facebook says,
content creators and publishers can use a variety
of different monetization tools
to earn money on Facebook depending
on your audience and what kinds of content you produce.
You can find a combination that works for you.
Page eligibility,
you need to meet the criteria for each monetization tool.
And some tools might
have additional requirements.
Review which pages are eligible and apply for access.
You'll receive an email once your application is reviewed.
In this case, my page,
Alan Spicer - Digital Consultant,
is eligible and I've met the criteria
for brand collaborations manager.
Now what you can do,
is work with brands to share their content
and get a slice of the advertising revenue.
Now you can see the criteria here.
For brand collaboration,
I needed 1000 followers,
and I needed an engagement rate over
the last 60 days of 15,000 engagements on Posts.
Or, over the last 60 days,
I needed 180,000 minutes viewed across all my videos,
or one minute views for three minute videos.
In other words, over the last 60 days,
I needed 30,000 one minute views on videos
that are at least three minutes long.
So for me, I qualified with 1000 followers,
and a high engagement of 15,000 post engagements.
Now there are other monetization tools
that use those qualification metrics.
Now if you want in-stream ads,
what you would need,
is a slightly higher threshold
of 10,000 followers and the repeat
of what sets up there,
which is 30,000 views at one minute long
on videos over three minutes.
Those place little adverts inside your videos
like you expect from YouTube,
whether they're start pre-rolls, or mid-rolls.
Then fan subscriptions, are basically like you would see
on Twitch or like you now see on YouTube,
but it's invites only.
For me to set up monetization based on branding,
what I do, is I qualify here,
and then I click on setup monetization,
it will run you through the Facebook for creators account.
In which once again it tells you,
these are the type of tools,
in the stream, brand, fan subscriptions.
Once again, I here have qualified
for branding and brand collaboration.
So I scroll down, I fill in my details,
I choose my country, I click the tick, and I submit.
I will now get an email in a few days telling me
that I have been monetized.
Then I can start sharing brand posts
from other companies and earning a slice of their pie.
For example, it could be apparel,
it could be technology,
it's anyone that's in the ecosystem.
What you do is you post sponsored posts,
and then you can build up affiliate marketing
or direct click through rates and yeah, so it goes.